Analyzing Creality’s Expansive Range: Are There Too Many 3D Printers on Offer?


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Only a few of the many Creality 3D printers [Source: Fabbaloo]

A question I’m hearing more frequently goes something like this: “Does Creality sell too many models of 3D printers?”

At first, I thought this might be the case, as the company has released so many models that it’s actually hard to keep track of them. Creality has a habit of releasing new machines every few months, leading to quite a long equipment list.

How long, exactly, is that list? Honestly, I don’t know, and it’s nearly impossible to figure that out unless one digs through the secret paperwork at Creality HQ. The nearest source I found that seems close would be the machines listed on the company’s “Support” page.

Here is the list of 50 (!) machines on those pages:

  • K1 Max
  • K1
  • Ender-3 V3 KE
  • Ender-3 V3 SE
  • Ender-5 S1
  • Ender-3 V2 Neo
  • Ender-3 Max Neo
  • Ender-3 Neo
  • Ender-3 S1 Plus
  • Ender-3 S1 Pro
  • Ender-3 S1
  • Ender-3 V2
  • Ender-3 Pro
  • Ender-3 E
  • Ender-3
  • Ender-2 Pro
  • Ender-7
  • Ender-6
  • Ender-3 Max
  • Ender-5 Plus
  • Ender-5 Pro
  • HALOT-MAGE
  • HALOT-MAGE PRO
  • HALOT-ONE PLUS
  • HALOT-ONE PRO
  • HALOT-LITE
  • HALOT-ONE
  • HALOT-SKY
  • LD-006 Resin
  • CR-10 SE
  • CR-M4
  • CR-10 Smart Pro
  • CR-10 Smart
  • CR-30
  • CR-6 SE
  • CR-6 MAX
  • CR-10S Pro V2
  • CP-01
  • CR-X Pro
  • Sermoon M500
  • Sermoon D3
  • Sermoon V1
  • Sermoon V1 Pro
  • CR-5 Pro
  • Sermoon D1
  • CR-5 Pro_H
  • CR-200B
  • CR-200B Pro
  • CR-3040 Pro
  • CR-5060 Pro

As you can see, the company basically has five main product lines: Ender, Sermoon, CR, HALOT, and the latest K1 series. These model names are numbered, versioned and branded with some combination of SE, Neo, Pro, Plus or KE.

I don’t believe this list is actually complete, either. For example, the base Ender-2 doesn’t appear, nor does an Ender-1.

Following Creality’s extensive product line can indeed be a challenging task!

Yet, the lengthy list above represents machines that have become obsolete and are no longer on the market. So, what is available from Creality’s current line of equipment?

As per Creality’s website, below are the 18 machines currently listed:

  • K1 Max
  • K1
  • Sermoon D3
  • Sermoon D3 Pro
  • Sermoon V1
  • Sermoon V1 Pro
  • Ender-3 V3 KE
  • Ender-3 V3 SE
  • Ender-5 S1
  • Ender-3 S1 Pro
  • HALOT-MAGE PRO
  • HALOT-MAGE
  • HALOT-ONE PLUS
  • HALOT-ONE PRO
  • CR-10 SE
  • CR-M4
  • CR-10 Smart Pro
  • CR-6 SE

That’s a much smaller number, but still significantly larger than the array of products offered by most other 3D printer manufacturers.

One must keep in mind that Creality intends to cater to several distinct market segments. For instance, the purchaser of an Ender-3 V3 SE is probably not looking into buying a HALOT-ONE PLUS or a Sermoon D3. Creality aims at a broader market than most 3D printer manufacturers do.

However, what about the company’s online store? Which models are available for purchase? Below is the list from their store at the time of this writing:

  • Ender-3 V3 SE
  • Ender-3 S1 Plus
  • Ender-3 S1 Pro
  • Creality Ender-3 S1 Pro
  • Ender-3 S1
  • Ender-3 V2 Neo
  • Ender-3 Max Neo
  • Ender-3
  • Ender-3 V2
  • Ender-3 Neo
  • Ender-3 V3 KE
  • Ender-5 S1
  • Ender-5 Plus
  • CR-10 SE
  • CR-M4
  • CR-10 Smart Pro
  • CR-30
  • HALOT-MAGE PRO 8K Resin
  • HALOT-MAGE 8K Resin

It’s not uncommon to assume that all the current models are up for grabs, and indeed they are. Intriguingly though, a number of older models are still on the market. You’d be surprised that it’s still possible to acquire the classic base Ender-3 model, offered at an unbeatable price of US$169.

So why do companies continue selling older models? The norm for most businesses is to phase out old stock to create space for fresh models. This doesn’t merely apply to physical space within warehouses and production lines, but also mental “space” in the customer’s perspective. Behavioral Economics suggests that an overwhelming number of choices can lead to customers opting for none at all.

Despite some older models being available, a large chunk from the above list of 50 are not currently on offer because they have been permanently discontinued. These older models that are still being sold presumably fall into two primary categories.

The first category consists of recent models that are being phased out via price reductions. The second category includes models like the base Ender-3, which likely remains an option for consumers looking for the most affordable yet reliable 3D printer in the market.

At a price point of US$169, there isn’t a huge profit margin. However, Creality probably manages to earn some by continuing to manufacture and sell these units.

Returning to the initial question: Is the Creality model range too extensive?

The likelihood is yes. Other producers accomplish the task with a more limited variety of models, indicating that Creality could feasibly do the same.

The challenge seems to stem from Creality’s product approach. They frequently make minor adjustments to their designs and promptly launch a new version. This tendency explains the continuous release of multiple models every few months and the cryptic nature of their product names — after all, they must name all products, even those with only minor design modifications.

There was a moment where I contemplated crafting a graph to illustrate the progression of these models through each version. Though, it would probably be obsolete by the time I completed it.

Source: Creality

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“Why did the 3D printer go to therapy? Because it had too many layers of unresolved issues!”


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