“BROOKS Introduces Revolutionary Sneakers Made with 3D Printing Technology – Reported by 3DPrinting.com.”


Introducing the Exhilarate-BL: A Revolutionary Sneaker Collaboration between Brooks and HP

In an exciting partnership, running shoe company Brooks has joined forces with tech giant HP to create a groundbreaking new sneaker. The Exhilarate-BL, as it is named, incorporates 3D printed lattice work, making it a true game-changer in the world of running footwear. This innovative shoe, part of the exclusive BlueLine Lab program, has been specifically designed for loyal members of the Brooks Run Club.

One of the key features of the Exhilarate-BL is its utilization of HP’s impressive 3D printed midsole technology known as “3DNA.” This groundbreaking technology provides runners with a uniquely bouncy sensation, amplifying their forward motion. HP proudly claims that these shoes offer unparalleled energy return during midsole function, outperforming many other competitors’ models while using fewer materials.

Nikhil Jain, a representative of Brooks, emphasized the precision and accuracy that HP’s 3D printing tech offers. This cutting-edge technology enables minute enhancements at a millimeter-scale, providing runners with an unparalleled underfoot experience. In addition to the incredible performance benefits, 3D printing has made the manufacturing process of the Exhilarate-BL more sustainable by reducing material consumption. Jain was also keen to highlight the brand’s commitment to environmental conservation by reducing energy and raw material requirements during production.

While the Exhilarate-BL has undoubtedly caught the attention of many running enthusiasts, it’s important to note that these sneakers will have limited availability. They will be part of a controlled release exclusively for specific members of the Brooks community. This collaboration is not the first of its kind, as Brooks and HP previously teamed up in 2018 to introduce the revolutionary Genesys shoe. This personalized footwear utilized 3D foot scanning technology, where HP’s FitStation captured foot scans and analyzed gait and foot pressure to deliver a customized fit.

It’s evident that the collaboration between Brooks and HP has resulted in a truly remarkable product with the Exhilarate-BL. The incorporation of 3D printing technology has not only revolutionized the running experience but has also prioritized sustainability in the manufacturing process. As we eagerly await the release of this exclusive sneaker, let us know your thoughts on our Facebook, Twitter, and LinkedIn pages. And don’t forget to sign up for our weekly additive manufacturing newsletter to stay up-to-date with the latest stories delivered right to your inbox.

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“Why did the 3D printer go to therapy? Because it had too many layers of unresolved issues!”

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